PRIVACY POLICY
This Privacy Policy outlines the collection, usage, and sharing of personal information when you visit or make a purchase from www.tarasworld.biz (referred to as the “Site”).
Collection of Personal Information
When you visit the Site, certain information about your device is automatically collected, such as details regarding your web browser, IP address, time zone, and cookies installed on your device. As you navigate the Site, information is gathered about the specific web pages or products you view, referral sources, and your interactions with the Site, collectively termed as “Device Information.”
Various technologies are employed to collect Device Information, including “Cookies,” which are data files with unique identifiers, “Log files” tracking actions on the Site, and electronic files such as “Web beacons,” “tags,” and “pixels” recording browsing behaviour.
Additionally, when you make a purchase or attempt to do so through the Site, we collect “Order Information” encompassing details like your name, billing and shipping addresses, payment information, email address, and phone number.
Usage of Personal Information
Order Information is utilized primarily to fulfill orders, processing payment information, arranging shipping, and providing invoices and order confirmations. Furthermore, Order Information is employed to communicate with you, screen orders for potential risks or fraud, and, in line with your preferences, offer information or advertising related to our products and services.
Device Information aids in screening for potential risk and fraud, particularly by analysing IP addresses. It is also used to enhance and optimize the Site, generating analytics on customer browsing and interaction patterns, and assessing the effectiveness of marketing and advertising initiatives.
Sharing of Personal Information
We share Personal Information with third parties to facilitate its use, as described above. For instance, WordPress powers our online store, and details on how
WordPress uses Personal Information can be found in their privacy policy. Google Analytics is employed to understand customer usage of the Site, with information on Google’s use available in their privacy policy. Additionally, Personal Information may be shared to comply with applicable laws, respond to legal requests, or protect our rights.
Behavioural Advertising
Personal Information is utilized for targeted advertisements or marketing communications believed to be of interest. Opt-out links for targeted advertising on platforms like Facebook and Google are provided, and services can also be opted out of through the Digital Advertising Alliance’s opt-out portal.
Do Not Track
The Site’s data collection and use practices remain unchanged in response to Do Not Track signals from browsers.
Your Rights
European residents have the right to access, correct, update, or delete their personal information. For such requests or inquiries, contact details are provided below.
Data Retention
Order Information is retained for record-keeping purposes unless a deletion request is made.
Changes to the Privacy Policy
This privacy policy may be updated periodically to reflect changes in practices or for operational, legal, or regulatory reasons.
Contact Information
For more information, questions, or complaints regarding privacy practices, contact us via email at info@tarasworld.biz or by mail at Tara’s World- 28 Jalan Harom Setangkai, Singapore.